12/10/2023 0 Comments Writing company newsletters![]() Obviously, don’t steal material from other writers, but use it for brainstorming. When you see a headline, subject line, or any piece of copy for that matter, copy it into your swipe file. This is simply a spreadsheet with ideas and inspiration. This no doubt greatly increased CTR as recipients would be interested to read the email.įurthermore, I love keeping a swipe file to reference every time I’m writing a newsletter. There are many questions that might go through your head when you hear a company you’re a customer of apologizes without context. Look how lead pages used this strategy by simply stating, “We’re sorry:” “John, Are You Making This Deadly Marketing Mistake?”.“You’ll Regret Not Knowing These 5 SEO Tips“.“12 Hours Left to Get Your Free Copywriting Course“. ![]() Here are some newsletter subject line examples using this tactic: This will entice subscribers to open the email to avoid missing out on something great. You can also use a sense of urgency or FOMO (Fear of missing out). To pull this off, make sure that you require at least a first name when opting into your newsletter like MobileMonkey does on their blog: It also shows that you’ve done your research and you’re not just sending another copy and pasted email. It peaks their awareness, makes them more likely to examine the information, and makes them feel emotionally attached to it-since it’s their name and identity, after all. Why is this? Because it’s been proven that calling someone by their name enhances something known as conscious processing. Something as simple as “To ” works wonders. I’ve never experienced higher open rates with newsletter copywriting than when I use someone’s first name in the subject line. One of the best newsletter subject lines to test is one that includes their name. It’s crucial that you take the time to craft one that’s irresistible to click. ![]() □Īpproximately 35% of all recipients open an email based on the subject line alone. The subject line of an email will make or break your email campaigns.Īnd if no one opens it, you won’t make any money. You can learn the strategies I used in my online courses.īut without out of the way, I’m going to teach you arguably the most important component of writing newsletters next… Newsletter subject lines I’ve also consulted with clients and helped them set up email campaigns that generate five figures in MRR. I’ll let the data do the talking: email marketing generates $40 for every $1 spent, according to Lyfe Marketing. This is the Friends Newsletter from Nick Gray for illustration:Įmail marketing is older than your grandma (not literally, but close) yet still drives massive ROI. This is used to drive traffic to websites, generate sales, and grow relationships with subscribers. They contain useful pieces of content, updates, and news, as you can guess.Ĭompanies regularly send out newsletters that share stories, information, and resources to help employees perform better.īut we’re focusing on a different type of newsletter today- a marketing newsletter. Newsletters are printed or online reports that people can subscribe to. If you submit your newsletter in MS Word format, your completed edit will be returned in two documents: a marked changes format that shows the corrections made, along with any relevant, helpful comments and suggestions that may arise during the course of the edit, and a revised version that incorporates those corrections into a cleanly-formatted document.Summing up newsletter copywriting What is a newsletter? WordsRU editors and proofreaders have experience working with newsletters created in text format (like MSWord), Adobe PDF and InDesign, and MSPublisher and PowerPoint. They also ensure that the material flows in a logical and organized manner.įurthermore, we understand that newsletters are distributed by a variety of methods. Our editors perform a thorough and careful edit of your newsletter to make sure that it is free from embarrassing spelling, tense, punctuation, grammatical, and typographical errors. WordsRU's editors and proofreaders understand that every article in your newsletter should be newsy, brief, and easy to read, with word choices and straightforward language appropriate to your audience.
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